AMP for email is a terrible idea

 Google just announced a plan to “modernize” email, allowing “engaging, interactive, and actionable email experiences.” Does that sound like a terrible idea to anyone else? It sure sounds like a terrible idea to me, and not only that, but an idea borne out of competitive pressure and existing leverage rather than user needs. Not good, Google. Send to trash. Read More

Google wants to use AMP to make email more interactive

 Google’s AMP format has always been about making mobile pages render faster. But Google is now taking it beyond posts, recipes and how-to articles. First, the company launched the new AMP story format earlier today and now it’s also announcing a preview of AMP for Email. At first, that may seem like an odd combination, especially given that few people complain about how slowly… Read More

Google takes AMP beyond basic posts with its new story format

 For the most part, Google’s Accelerated Mobile Pages project was about what its name implies: accelerating mobile pages. Unsurprisingly, that mostly meant quickly loading and rendering existing articles on news sites, recipes and other relatively text-heavy content. With that part of AMP being quite successful, Google is looking to take AMP beyond these basic stories. Read More

Web developers publish open letter taking Google to task for locking up with web with AMP

I have often thought that you can divide up the risks of the big internet platforms by plotting a 2X2 grid; on one axis is "wants to spy on everything you do" and on the other is "wants to control everything you do" -- Apple scores low on the first axis (they don't much want to spy on you), and high on the second (they want to control you in intimate and pervasive ways); Google is the reverse (wants to spy on you, but is so capable of following you wherever you go that it doesn't need to control you to do it), while Facebook gets top marks on both (they spy on everything you do and they want to control you from start to finish). (more…)

Google brings expanded AMP support to search and display ads

 When Google launched its Accelerated Mobile Pages (AMP) project about a year and a half ago, the focus was squarely on speeding up mobile web pages, with a special emphasis on news sites. Over the last few months, both the scope of supported pages and the range of places where Google surfaces AMP pages increased. Now, the company is taking the next step by using the technologies it developed… Read More

Google’s AMP now powers 2B+ mobile pages and 900K domains, loads 2x faster

 As Google looks for ways to keep people using its own mobile search to discover content — in competition with apps and other services like Facebook’s Instant Articles — the company is announcing some updates to AMP, its collaborative project to speed up mobile web pages. Today at the Google I/O developer conference, Google announced that there are now over 2 billion AMP… Read More